Kalimantan, Indonesia – In the vibrant business landscape of Indonesia’s equatorial island, one name continues to echo not just for his entrepreneurial success, but for his lasting social impact: Sugioto, S.H., M.Kn, or more familiarly known as Rico. As the Director of PT Cita Sukses Pratama, the official distributor of Electrolux in West Kalimantan, Rico has built more than a business—he has built a mission.
Born in the modest village of Sungai Ambangah and raised in Pontianak, Rico’s life journey is grounded in perseverance. From humble beginnings as a junior employee to becoming a strategic leader in multiple sectors—shipping, mining, construction materials, property, and F&B—he embodies the spirit of resilience and vision.
PT Cita Sukses Pratama stands as a testament to his business acumen. With trusted partnerships such as Electrolux under his leadership, the company is not only profitable but deeply integrated into the social fabric of the local economy. Rico believes that business without impact is incomplete. His philosophy: success must serve a greater good.
Rico’s leadership transcends commercial boundaries. He serves in key positions at KADIN West Kalimantan (Chamber of Commerce), KONI, and KNPI. His social programs span from blood donation drives and fire response teams, to mangrove reforestation and community-based environmental protection clubs. His company, and personal commitment, actively support MSMEs and local resilience programs.
These efforts have earned him prestigious honors, including the ASEAN Awards 2023 for No.1 ASEAN Professional & Leadership, as well as recognition as an Inspiring National Figure by a respected Indonesian organization. But for Rico, awards are secondary to the legacy he builds on the ground—with and for the people.
He is guided by a deep-rooted belief: “Success is not just what you achieve for yourself, but what you contribute to others.” This mindset has shaped his company culture, family life, and leadership ethos—anchored in integrity, responsibility, and service.
Together with his wife Lie Na and their two children, Rico continues to live and lead with strong values of honesty, compassion, and discipline. His home life mirrors his business philosophy—centered on unity, respect, and the celebration of diversity.
In a time when Southeast Asia is redefining leadership, Sugioto Rico stands out as a model of purpose-driven success—blending entrepreneurship with empathy, regional growth with local empowerment.
