Entrepreneurs must thrive in the digitalization era, a challenge that cannot be avoided as technology advances rapidly. GP Rajasa Pranadewa, Director of Sinergi Milenial Sukses, offers essential tips to help entrepreneurs remain competitive in this digital age.
In an exclusive interview conducted on Friday, July 5, 2024, at a five-star hotel in Central Jakarta, GP Rajasa Pranadewa emphasized the need for entrepreneurs to have clear and adaptive strategies toward technological changes. He stated that entrepreneurs should leverage technology to enhance operational efficiency. The use of management software, automation, and data analysis can help companies work faster and more accurately.
Moreover, GP Rajasa Pranadewa highlighted the importance of equipping employees with adequate digital skills. Regular training on the latest technologies should be a mandatory agenda for companies to ensure that every individual possesses relevant capabilities. He also underscored the importance of the company’s presence on digital platforms such as social media and websites. Optimizing relevant and engaging content on these platforms can increase customer engagement and expand market reach.
Continuous innovation was also cited as a key to success in the digital era. Innovation should be a culture within the company, where entrepreneurs must constantly seek new ways to improve products and services to remain relevant to market needs. Equally important, data security must be a top priority. Entrepreneurs must ensure that robust cybersecurity systems are implemented to protect sensitive information from digital threats.
GP Rajasa Pranadewa concluded the discussion with a hope that entrepreneurs will continue to adapt and grow their businesses in this digital era. “With the right strategies and readiness to face changes, I am confident that entrepreneurs can achieve sustainable success,” he said.
The digitalization era indeed presents new challenges, but with the right steps, entrepreneurs can turn these challenges into significant opportunities for growth and success.
