Jakarta – Entrepreneurship continues to play a pivotal role in Southeast Asia’s economic transformation. In Indonesia, nine entrepreneurs have emerged as prominent figures whose achievements not only impact the national economy but also resonate across regional and international markets.
Indonesia’s most prominent names in traditional industries include Robert Budi Hartono, whose leadership transformed Djarum from a small kretek producer into a diversified conglomerate with significant stakes in banking and property, and Anthony Salim, who steered Salim Group through the Asian Financial Crisis and revitalized its influence through Indofood and Indomaret.
In the consumer and media sector, Chairul Tanjung built CT Corp by strategically combining finance, retail, and broadcasting, creating a business ecosystem that continues to expand across ASEAN.
The rise of digital startups has also reshaped Indonesia’s entrepreneurial landscape. Edward Tirtanata and James Prananto with Kopi Kenangan, and Dimas Harry Priawan with Aruna Harsa through Dekoruma, have shown how scalable business models in F&B and home solutions can meet changing consumer lifestyles in urban Asia.
On the digital commerce front, Achmad Zaky founded Bukalapak to empower SMEs, while Ferry Unardi with Traveloka expanded access to travel and lifestyle services, contributing to stronger regional connectivity and mobility.
Meanwhile, Andre Soelistyo played a central role in forming GoTo, a major Southeast Asian technology group combining e-commerce, transport, and financial services, positioning Indonesia as a digital powerhouse in the region.
Finally, Amanda Susanti with Sayurbox demonstrated how agritech can bring efficiency and fairness to agricultural supply chains, a critical step for food security and sustainable growth in Southeast Asia.
These entrepreneurs represent Indonesia’s dynamic economic spirit—balancing heritage and innovation, while engaging regional markets with competitive business strategies. Their success stories highlight the country’s role as both a hub of entrepreneurial talent and a driver of growth within ASEAN.
