PT SIER receives the Indonesia PR Award 2026, highlighting the strategic role of corporate communication, sustainable industrial estates, and regional competitiveness in ASEAN.
SURABAYA, INDONESIA — PT Surabaya Industrial Estate Rungkut (SIER) has received the Indonesia Public Relations Award (IPRA) 2026 in the Popular Companies–Real Estate category, marking recognition of the company’s efforts to strengthen corporate reputation through consistent public communication.
The award comes as industrial estate operators across Southeast Asia face a changing business environment. Beyond providing industrial land and basic infrastructure, modern industrial estates are increasingly expected to offer integrated services, environmental management, reliable infrastructure, and stronger engagement with surrounding communities.
For SIER, communication has become an important part of that broader transformation. The company views public relations not simply as a function for disseminating corporate information, but as a means of strengthening trust and maintaining relationships with government institutions, business partners, tenants, communities and the media.
Connecting Industrial Development with Regional Competitiveness
Established in 1974, SIER manages a total industrial estate area of 932 hectares in East Java. Its portfolio includes 332 hectares on the Surabaya-Sidoarjo border and 563 hectares in Pasuruan Regency. The company is part of the Danareksa SOE Holding, with share ownership held by the Government of Indonesia through Danareksa, the East Java Provincial Government and the Surabaya City Government.
East Java’s strategic position gives SIER an important role within Indonesia’s manufacturing and investment ecosystem. The province is connected to major domestic markets and international trade routes, while Surabaya serves as one of Indonesia’s key commercial and logistics centres.
From an ASEAN perspective, this positioning is increasingly relevant. Southeast Asia has become an important destination for manufacturers seeking diversified production networks, resilient supply chains and access to growing consumer markets. Industrial estates therefore play an important role in creating the physical and institutional infrastructure required by investors.
SIER’s development illustrates how an industrial estate can evolve alongside these broader economic trends. Its strategy increasingly incorporates infrastructure improvement, digital services, environmental management and closer stakeholder engagement.
Sustainability Becomes Part of Industrial Competitiveness
Sustainability is also becoming an increasingly important consideration for industrial investors. Companies operating in regional supply chains are facing stronger expectations regarding environmental performance, resource efficiency and responsible business practices.
SIER has been accelerating the modernization and optimization of its industrial facilities while developing its positioning as an integrated and environmentally friendly industrial estate. The company has also worked on wastewater treatment and water-recycling initiatives as part of its environmental management approach.
These initiatives are significant beyond the operational level. For industrial estates competing for investment, environmental performance can increasingly influence the attractiveness of a location, particularly as multinational companies integrate sustainability requirements into their supply-chain decisions.
Danareksa’s broader industrial-estate portfolio reflects the same direction. The holding company describes its industrial estate platform as covering seven strategic cities, with modern, environmentally friendly, sustainable and integrated infrastructure designed to support different industrial sectors.
Communication and Stakeholder Trust
The recognition received by SIER also highlights another dimension of industrial development: stakeholder trust.
Industrial estates interact with a wide range of stakeholders. Tenants require reliable services and clear information, governments require compliance and coordination, communities expect social and environmental responsibility, while investors increasingly seek transparency and predictable operating conditions.
In this environment, corporate communication becomes part of the overall business infrastructure.
The Indonesia PR Award 2026 therefore provides an indication of how SIER has approached reputation management alongside its operational transformation. The company has sought to communicate its business development, innovation, environmental initiatives and community programmes as part of a broader corporate narrative.
Industrial Estates and Local Communities
The relationship between industrial estates and local communities is another important element of sustainable development.
In June 2026, SIER organized a mass circumcision programme for 100 children as part of its 52nd anniversary activities. The initiative was presented as part of the company’s effort to strengthen relations with communities surrounding its industrial estate.
The company has also participated in broader social initiatives. In May 2026, Danareksa Holding, together with BAZNAS, distributed 13 cattle and 11 goats to more than 3,500 underprivileged families around the SIER industrial area in Surabaya.
Such programmes demonstrate that industrial development is increasingly being assessed through a broader lens. Economic contribution remains central, but social impact, environmental responsibility and community relations are becoming equally relevant to the long-term sustainability of an industrial estate.
A Regional Perspective
SIER’s recognition comes at a time when industrial competitiveness in Southeast Asia is increasingly shaped by more than investment incentives alone. Infrastructure quality, connectivity, sustainability, governance and the ability to build trusted relationships are becoming interconnected elements of the investment proposition.
For Indonesia, strengthening industrial estates such as SIER can contribute to the country’s ability to participate more effectively in regional manufacturing and supply-chain networks.
The challenge going forward will be to ensure that reputation is supported by measurable performance. Awards can provide external recognition, but sustained credibility depends on the company’s ability to continuously improve infrastructure, services, environmental management and stakeholder engagement.
In that context, the Indonesia PR Award 2026 is more than a communications achievement for SIER. It reflects a broader shift in which industrial-estate competitiveness increasingly depends on the ability to combine business performance with responsible corporate communication and sustainable development.
For SIER, the next stage will be to translate that recognition into stronger stakeholder confidence while continuing to position East Java as a competitive destination within Indonesia’s and ASEAN’s evolving industrial landscape.
Sources
ANTARA News Jawa Timur — SIER terima penghargaan Indonesia PR Award 2026
Read the original ANTARA report
