Bangkok — The 74th Miss Universe pageant concluded in Bangkok, Thailand, positioning ASEAN once again at the center of global cultural attention. With over 100 contestants from across the world, the finale underscored Southeast Asia’s growing role as a host for international events.
India’s representative, Manika Vishwakarma from Rajasthan, drew significant regional interest. Her participation resonated across South and Southeast Asia, symbolizing shared aspirations for greater visibility on the global stage. For ASEAN audiences, her journey reflected the region’s broader narrative of empowerment and inclusivity.
The event was staged at the Impact Challenger Hall in Nonthaburi, with live coverage reaching millions worldwide. In India, audiences tuned in at 6:30 a.m. IST, while regional viewers across ASEAN followed the competition through digital platforms, highlighting the cross‑border cultural connectivity fostered by such events.
This year’s theme, “The Power of Love,” emphasized compassion, inclusivity, and strength—values that align closely with ASEAN’s cultural diplomacy. By hosting the pageant, Thailand reinforced its reputation as a hub for international gatherings, while also projecting soft power through hospitality and cultural showcase.
The crowning moment carried historical resonance. Denmark’s Victoria Kjær Theilvig, Miss Universe 2024, passed the crown to her successor, continuing a tradition that bridges nations and cultures. For ASEAN, the symbolism extended beyond beauty, reflecting the region’s commitment to global dialogue through cultural platforms.
Ultimately, Miss Universe 2025 in Bangkok was more than a competition. It was a statement of ASEAN’s ability to convene, inspire, and project values of unity and diversity. As regional nations continue to host global events, the pageant serves as a reminder that culture remains a powerful instrument of diplomacy.
